Music PR :
Most music PR companies have a
dedicated focus - for instance, they only do print media or they only do radio.
Some are divided even further, in that they only do college and club radio
promotion or they only promote to websites.
http://musicians.about.com/od/ip/g/musicpr.htm
http://musicians.about.com/od/ip/g/musicpr.htm
Most music PR is done on a campaign
basis. If a label wants to promote a new release, they may hire a PR company
for a set window of time, during which the PR company will try to generate
press releases and promotional activities.At the end of the campaign, the PR
company will issue a report with press clippings of all of the coverage,that
the album has received. They may report at intervals during the campaign as
well.
Hiring a PR company can be a great
thing. When you're working with an established PR company, then you know that
first hurdle - the building of press contacts - has already been tackled. An
envelope bearing the logo of a well known PR company can carry a lot of weight
at a magazine that received hundreds of promos a day. Working with
these companies can be extraordinarily expensive, however, and there is no
guarantee of any pay off. Some PR campaigns end with exactly zilch in the way
of press, but you still have to pay the bill.
For this reason, small labels
should think carefully about PR - much of it can be done in-house, so only
hiring a PR company when you think you have something that could really get a
lot of press is a good plan.
Also
Known As: Press Relations, Publicity, Promotion, Plugging
(especially in the case of radio)
