CITY OF LIGHTS

Mumbai City – the heart of India,

Life starts early in the morning, running and scrambling with daily routine,

People here are fully enthusiastic, be it a businessman or a simple housewife.

There’s not a minute to spare, everyone is busy to go here and there,

The city never sleeps - 24 X 7, people flock here and there from every platform to every station, what it lacks in space, it makes up in spirit.

Rains may flood and block all the ways of commuting, but the city rocks.

The trains are always packed, the roads are forever jammed.

The lifeline is a rake on track, so many people with different cultures and traditions. Be it any caste or any festival, everyone together unites and celebrates, whatever be their lingual affiliation.

The city is filled with good and bad people, some places maybe dirty and stinky, some places maybe clean, but still people love and admire their city Mumbai … Amchi Mumbai …

The spirit of Mumbai is wonderful, where people unite together and support each other when terror strikes.

Freedom - Is Wings .......

Freedom

Freedom rules,Freedom is like a pair wings,
Freedom rocks, freedom rules, but it's no thing for a pair of fools,
Freedom rules,Freedom gives the chance to sing,
Freedom rocks, freedom rules,
It should be a thing available in schools
Freedom rules,Freedom is just one of things,
Freedom rocks, freedom rules,
Freedom isn't just for the cool
Freedom rules,Freedom is like the water flowing from springs,
Freedom rocks, freedom rules.

There are some who love freedom like a jewel,
Freedom of choice,Freedom for love,
Freedom of time and space...
Freedom, freedom, Oh so great Freedom, 
Freedom ................
Take me away...............................................................................................

Love is the beauty of the Soul

I was never insane except upon occasion when my heart was touched by your love! Since, love grows within you, so beauty grows. For love is the beauty of the soul. There is no heart for me like yours in this Universe, and there is no love for you like mine.

I want to read not write, read your words, not mine.

The words that broke the ice, the words of many question-less replies.

I want to take a pause from the silence, the silence after ending a poem.

The silence of unexplained unsaid 'love' that you unearthed, with your words, not mine. 

Let your words remain like stillness on my face forever.

The stillness put upon by your words, not mine!!!

What is Music PR ?

Music PR : 

Most music PR companies have a dedicated focus - for instance, they only do print media or they only do radio. Some are divided even further, in that they only do college and club radio promotion or they only promote to websites.
http://musicians.about.com/od/ip/g/musicpr.htm

Most music PR is done on a campaign basis. If a label wants to promote a new release, they may hire a PR company for a set window of time, during which the PR company will try to generate press releases and promotional activities.At the end of the campaign, the PR company will issue a report with press clippings of all of the coverage,that the album has received. They may report at intervals during the campaign as well.

Hiring a PR company can be a great thing. When you're working with an established PR company, then you know that first hurdle - the building of press contacts - has already been tackled. An envelope bearing the logo of a well known PR company can carry a lot of weight at a magazine that received hundreds of promos a day. Working with these companies can be extraordinarily expensive, however, and there is no guarantee of any pay off. Some PR campaigns end with exactly zilch in the way of press, but you still have to pay the bill.

 For this reason, small labels should think carefully about PR - much of it can be done in-house, so only hiring a PR company when you think you have something that could really get a lot of press is a good plan.

Also Known As: Press Relations, Publicity, Promotion, Plugging (especially in the case of radio)

Difference between Advertising & Public Relations

                                                   

Advertising:    

1. The company pays for ad space.
2. You know exactly when that ad will air or be published.
3. Since you're paying for the space, you have creative control on what goes into that ad.
4. Since you pay for the space, you can run your ads over and over for as long as your budget allows. An ad generally has a longer shelf life than one press release.
5. Consumers know when they're reading an advertisement they're trying to be sold a product or service.
6. In advertising, you get to exercise your creativity in creating new ad campaigns and materials.

Public Relations:

1. Your job is to get free publicity for the company.
2. From news conferences to press releases, you're focused on getting free media exposure for the company and its products/services. 
3. You have no control over how the media presents your information, if they decide to use your info at all. They're not obligated to cover your event or publish your press release just because you sent something to them.
4. You only submit a press release about a new product once. You only submit a press release about a news conference once. The PR exposure you receive is only circulated once. An editor won't publish your same press release three or four times in their magazine.
5. When someone reads a third-party article written about your product or views coverage of your event on TV, they're seeing something you didn't pay for with ad dollars and view it differently than they do paid advertising.
6. In public relations, you have to have a nose for news and be able to generate buzz through that news. You exercise your creativity, to an extent, in the way you search for new news to release to the media.

These two industries that are very different even though they're commonly confused as being one and the same.

NATURE MUSIC - Relieves Stress

NATURE 

                                                                                                                

COLORS

Black Day

Tribute to K.Chand Chhabra

                                                                                                                                -Neharidima.Chhabra

Be happy - stay healthy

 

Be happy and stay healthy ...

Stress is not just harmful for your mental -well being but for your physical health too.

Starving or Crash Dieting will make one weak and sick therefore, eat healthy but exercise regularly 

No single fruit or vegetable can aid weight loss around your belly.It is a combination of various factors that influence both weight gain and weight loss, make a smart lifestyle. Go out for morning and evening walks, join yoga class and meditate.

Drink plenty of water, Every morning, when you wake up have a glass of hot water adding half teaspoon honey and squeeze lemon; rich in citric acid ,vitamin C helps to keep your digestive system healthy. It also helps in weight loss and boosts stamina during extensive workout regimes.
Green tea also helps dissolving triglycerides(a type of fat found in blood) .

PUBLIC RELATIONS

PR is a management function that identifies ,establishes maintains mutual beneficial relationships maintaining the goodwill of the organisation ,brand of a product  or celebrity's image  where the relationship varies differently in each sector being corporate,entertainment or media where the relation is shared between  organisation and the public's on whom the success and failure depends accordingly.PR  is defined as the process of communication which takes place internally or externally that flows one way so as too influence.

PR is based on knowledge of media markets and a network of contacts involving proper communication channels based on research solving complex problems,crisis and achieve success with the opinion and belief of key public's.

PR is always been a confusion  about how it is different from marketing & advertising ,
Advertising & Marketing focuses on consumers alone where as PR focuses  not only on consumers but other stakeholders like government ,regulator's,media,community members,shareholders,employees and others  protecting their image .

PR is called the umbrella where other activities such as advertising and marketing occurs and takes place.

Everything is linked up with research ,hence research is very important ;if proper kind of research is employed it helps to work easily for a particular campaign better would be the chances of a proper evaluation would lead on a right track to measure the ROI and good Return of Investment would lead to increase in the credibility.

DADDY I miss you a lot ...........

Daddy I miss you  infinitely & love you immensely 

Dear Dad,

Your not just my father (Daddy) but a lovely friend who loved me and cared for me the most, shared everything with me and mom. You knew things that were unsaid by me, to you and you knew exactly what was it, which was understood by you and get it right away for me.

When you scolded me or punished me for my mistakes the purpose had an end. You traded away your youth, worked harder and harder day and night with dedication left for work, travelled far places, revealing the truth to raise your children right.

You gave us wealth, happiness and educate us at your best,

One of the last generation of fathers.

  Who earned our respect and administration like good role models do.

Your time on earth ended soon, which left an empty space and sadness of losing such a precious gem out of my life, wounds are somehow mended with loving memories of you.

Dearest 'DADDY',

I miss you terribly, every single day that passes on remembering you every now and then.

Daddy, I miss you a lot  

You have spread lovely colours in my life, taught me good teachings & lessons of life, I am blessed to be your daughter. The love, care and affection that you gave me is missed a lot. 

Every single day, DADDY

I look at your photographs - miss your smile, remembering your belongings and cry alone at times.

Your everywhere around me, I miss fighting and arguing with you, I miss all those happy moments that we all spend together as a family. Remembering you brings a smile, but realizing that your no more depresses me.

It becomes hard to control my tears and get along with life and I have to live the way it is.

Life cannot be stilled nor the time would stop, wait or hold. The pain of losing you is unbearable, but every living thing has to die.  

Life is tragic and goes on......

Hence, one has to lead whether wishes or not. I hope one day, I will be along with you laughing and watching the Sky - Clouds -Rainbow -Sun -Moon & Stars. 

Where there are, no worries that would bother us.

I pray for peace, your soul rests in peace and gets Moksha.

OM NAMAH SHIVAYA!!!

                                                                                                                             -Neharidima.Chhabra

Freedom

Tribute to K.Chand Chhabra

-Neharidima.Chhabra

"When the Sun has set, no candle can replace it "

SUNSET

-Neharidima .Chhabra

Book Cover : Shadow

-Neharidima.Chhabra

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